Learn how Bauer Media became online dating getting their unique biggest alternative party sales stream by using light tag relationship.


Reaching over 25 million consumers from inside the UK, Bauer Media cluster try Europe’s premier in private possessed mass media people, operating across 15 countries. A true multi-platform writer, Bauer news provides a solid appeal across TV, broadcast, off-line and digital. The group possesses numerous domestic companies like temperature, HUG, Grazia, capture some slack, Bella, wonders and Absolute broadcast.

Bauer Media say her focus is found on strong customer awareness and instinct, as soon as they collide, the sparks travel! With a reputation for advancement, Bauer news combined with White Label Dating back this season to explore dating-themed brand name growth for many regarding top selling magazine titles to cultivate money generation means.

Since 2010, Bauer news have founded numerous online dating sites across their particular mag, broadcast and digital companies, developing relationships in order to become their particular biggest third-party income generation channel.


Bauer Media’s first online dating site run on light Label matchmaking was made making use of purpose of incorporating appreciate for audience of Yours mag and, while concurrently supplementing the magazine’s earnings.

The team at White tag matchmaking worked directly with Bauer Media’s Digital Partnerships management to improve the matchmaking brand strategy and help them to align their key revenue goals with their online dating goods.

Help from White tag Dating to customise each site to suit with Bauer Media’s very own branded possessions encouraged brand name commitment and assisted determine a powerful discussion between consumers and branded internet sites. We in addition recognized their own electronic personnel with on line merchandising and acquisition. To try to overcome missing advertising money, rather than offering advertisement space on and off-line, Bauer Media’s publications and sites today provide unique dating companies that build considerable earnings from dating internet site subscriptions, as well as provide their own market with an excellent, better provider.


Following big preliminary popularity of, Bauer mass media worked closely with the employees to evaluate their internet site facts to learn more about their own audience’s demographic. Recognizing their internet site market was crucial since it enabled for specific niche site gains that granted members a customized solution, causing a greater potential for people discovering a companion.

Bauer received big level of triumph reports across all sites pursuing the improvements designed to niching the user experience.

On research, it was found that a large cross-section of members of happened to be divorced or widowed. Bauer Media took the choice to consequently start two new internet; your own matchmaking After split up and your own relationship After reduction. While offering members with a very specific service, they successfully stolen into an unfulfilled demand and drawn numerous having to pay clients to their website, expanding both brand name commitment and profits.

Bauer Media’s online dating profile has exploded from strength to energy with our team, peaking at +536% growth in very first time (preliminary) membership revenues versus their own very first period operating all of us. Within just 4 many years Bauer mass media have grown their unique total relationships income (brand-new and repeat membership profits) by an enormous +1533percent versus thirty days one. They’ve now established some their best radio brands including secret, Hits broadcast and Planet stone.

White Label matchmaking today function 90+ adult dating sites for Bauer Media people, all adding somewhat for their 3rd party earnings earnings.

From the get go we were given all the gear essential for an array of Bauer Media’s brands to become successful internet dating programs. With assistance from initial web site establish to exchange optimisation, this income flow have thrived. Using the popularity of the collaborations to date, Bauer Media are positive and excited to continue dealing with

All of our get

As among the UK mass media field’s state-of-the-art editors, Bauer mass media had been one of the primary to apply online dating sites as yet another earnings stream. Their particular achievement as of yet shows the true worth in online dating as a method of fortifying brands and creating substantial revenue. Bauer undoubtedly become one of our most significant achievements stories and we’re happy becoming using all of them.