«Cougar» trend of females chasing more youthful guys a myth

«Cougar» trend of females chasing more youthful guys a myth

LONDON (Reuters Life!) — Madonna and Demi Moore might be fuelling talk of the growing trend for older females in the prowl for more youthful guys but research on Wednesday stated the sensation of this “cougar” is just a misconception, restricted to your realm of a-listers.

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue in the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan ukrainian women for marriage Ernst

The research of internet dating, by the University of Wales Institute, Cardiff (UWIC), discovered gents and ladies continue to be instead old-fashioned with regards to trying to find their perfect partner.

Women generally look for an adult and, consequently ideally, wealthier guy, in accordance with the UWIC research.

Guys, in the other hand, desire a young and appealing feminine, and frequently choose a much more youthful partner as they by themselves age.

The findings, published into the journal Evolution and Human Behavior, disputes the “cougar” trend popularized in television shows and films like “Cougar Town” featuring Courteney Cox and “Sex as well as the City” of females aged over 40 searching for “cubs.”

Psychologist Dr Michael Dunn of UWIC’s Cardiff class of Health Sciences led the research which involved analysing age choices of 22,000 women and men utilizing online dating services across 14 nations as well as 2 groups that are religious.

“A critically important consideration for advertisers on online dating services appears to function as the chronilogical age of a prospective partner,” Dunn stated in a statement.

He stated it absolutely was a commonly held presumption by using the advent of feminine monetary independency, ladies had been now absolve to target males of every age bracket, as securing economic protection from older, wealthier men ended up being not any longer a concern.

WOMEN NOT SEEKING “CUBS”

“The transference of feminine desire from reasonably older guys to fairly younger guys, it is often argued, is reflected because of the development of the model child phenomenon,” he said.

“The link between our research challenges these presumptions. Though there ended up being some social variation in extremes, the outcomes revealed obviously that females across all age ranges and cultures, targeted men either their particular age or older.”

Dunn stated a pattern that is strikingly different of preferences had been obvious in guys.

Younger males, aged 20 to 25, either targeted females their age that is own or more youthful.

But as men aged, they demonstrably indicated a choice for females increasingly more youthful than on their own, using this pattern additionally being cross-culturally constant.

“These findings are obviously supportive of evolutionary concept,” Dunn included. “A wide array of proof has revealed that ladies, when contemplating a possible partner that is long-term focus a lot more than males on cues indicative of wealth and status and these logically accumulate with age.

“Males conversely concentrate more intently on real attractiveness cues and they are obviously correlated using the several years of maximum fertility.”

A UWIC launch added: “Madonna and Demi Moore are considered affecting a complete new generation of ‘cougar’ women that see much younger males because their objective when searching for a partner that is long-term.

“But this concept regarding the ‘toy-boy’ occurrence is dispelled as a misconception which just exists in the wonderful world of celebrity in the place of showing true to life.”

The nations active in the study had been Australia, Brazil, Britain, Canada, Asia, Greece, Germany, Indonesia, Japan, Kenya, Mexico, Russia, Southern Africa, and Ukraine.

Reporting by Stephen Addison; Editing by Belinda Goldsmith